2022. December 6., Tuesday
News  --  Archive  --  2020

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Pharmaceutical Rush Business Game

In a team of European students, participants manage the marketing strategy of a virtual pharmaceutical company, and compete against other teams for the first place from the 13th to the 16th of January.

This serious game on Pharmaceutical Marketing is an online management simulation, focused on marketing strategy. It helps participants to develop their understanding and command of the whole marketing decision-making process for health products and drugs, from strategy design to sales execution.


During 7 rounds over 3 days, teams of students are competing for the leadership position at the end of the game (winning criteria is the share price).


Since teams are composed of members from several universities, students will also benefit from virtual mobility and an intercultural experience. An expert (Mrs. Vera DICKMAN) will lecture students on interculturality during the kick-off and the debriefing sessions.


Undergraduate students (3rd year), Master and PhD Students from faculties of various fields in Global Health (Economy, Marketing & Sales, Business management, Bioinformatics… to Medicine and Pharma) are welcome, no prior skills in marketing or drug management are required.

 

Please see the full video of the last edition here.


More information and registration here.

SZTE Experience

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Tamerlan Mendybayev – Faculty of Agriculture

My name is Tamerlan Mendybayev. I am from capital of Kazakhstan, Nur-Sultan. Currently I am first year student at the Faculty of Agriculture. I chose the University of Szeged as my study destination for several reasons: firstly, it is a well-known applied science institution in Europe and the best in Hungary. Secondly, the program is designed with a significant focus on the developing practical skills of the students and there is a University pilot farm where students keen their skills and implement their knowledge in practice. Undoubtedly, University of Szeged is a place where students become professionals in their academic field.

93292160_608489396406408_4799535565693255680_oOlney Rodrigues - Faculty of Humanities and Social Sciences

My name is Olney Rodrigues de Oliveira and I am from Brazil. I am currently pursuing my PhD studies in the Doctoral School of Education at SZTE. I chose the University of Szeged because it’s one of the best universities in Europe, especially in the field of education. I personally love Szeged because it is safe and I love the architecture, the cultural events, the local Market Mars Tér and so many other beautiful destinations. For my studies I wanted to have an excellent university in a good quality life city and Szeged offers me that. It’s neither too big nor too small, I can ride my bike to go to my classes and practically everything is within a walking distance. I would advise the prospective students to enjoy the city during their stay, the cultural and historical events, know other international students and make a lot of friends, visit other cities in Hungary and make good memories. I am pretty sure that you will be proud of this priceless experience. Before coming to Hungary I worked several years as a teacher. I love the academic environment, the libraries, relationship with students and the feeling to be involved in the acquisition of new knowledge. That is why I plan to be part of a University as a professor as well as to keep researching in different aspects of the process of education. I am so thankful to be here and I believe that the Universe brought me to Szeged because the city and the University are the experience that I need in my life now.

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