2021. January 19., Tuesday

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Pharmaceutical Rush Business Game

In a team of European students, participants manage the marketing strategy of a virtual pharmaceutical company, and compete against other teams for the first place from the 13th to the 16th of January.

This serious game on Pharmaceutical Marketing is an online management simulation, focused on marketing strategy. It helps participants to develop their understanding and command of the whole marketing decision-making process for health products and drugs, from strategy design to sales execution.


During 7 rounds over 3 days, teams of students are competing for the leadership position at the end of the game (winning criteria is the share price).


Since teams are composed of members from several universities, students will also benefit from virtual mobility and an intercultural experience. An expert (Mrs. Vera DICKMAN) will lecture students on interculturality during the kick-off and the debriefing sessions.


Undergraduate students (3rd year), Master and PhD Students from faculties of various fields in Global Health (Economy, Marketing & Sales, Business management, Bioinformatics… to Medicine and Pharma) are welcome, no prior skills in marketing or drug management are required.

 

Please see the full video of the last edition here.


More information and registration here.

SZTE Experience

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Ferdous Rahman – Faculty of Law and Political Sciences

My name is Ferdous Rahman and I am from Bangladesh. I am pursuing doctoral studies at the Department of Private International Law at the Faculty of Law and Political Science under the Stipendium Hungaricum Programme. Currently I am in the first year of my four-year PhD programme. I came to know about SZTE while exploring for the Stipendium Hungaricum programme. Among the other available options, this was my first choice. Apart from its excellent ranking, I got my supervisor with similar research interest. The increasing number of international students gave me a comfort of having a cosmopolitan environment. After starting my studies here in September 2019, I am convinced that I could not expect more. For prospective students, I would advise that SZTE can be their next home as I got mine. Everyone here including the professors, the administrators, and the students are very friendly and helpful. They make studies a joyous journey instead of pile of classes and books. After my graduation, I will return to my home country. The knowledge and the experience that I have been receiving here will be a great resource for my academic career. I intend to continue my research further and expect to contribute to policy formulation at national and international level."

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Ahmad Adha - Faculty of Humanities and Social Sciences

I am Ahmad Adha from Indonesia and currently a 3rd year student in Theoretical Linguistics PhD program. I chose the University of Szeged (SZTE) as my study destination because it is located in the center of the town and it is also the highest ranked university in Hungary. The university staff and the professors were very accommodating and understanding when I decided to change the program that suits my research topic. I am so glad that I can be a part of my current department, and of course SZTE, since it is also the Center of Pragmatic Research which aims to promote advanced linguistic pragmatic research with international collaborations. After graduating, I wish to continue to work in my academic field as a professor and a researcher. My advice for prospective SZTE students is to choose a university with a good academic reputation that fits their passion.

 

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